ryan flowers was here.

My work with

OpenNode

OpenNode

Overview

Overview

Overview

At OpenNode, I led marketing, product strategy, communications, and B2B sales, scaling the company from an early-stage startup to a leader in Bitcoin payments. I drove adoption through strategic partnerships and integrations with Shopify, Stripe, BigCommerce, McDonald’s, and Substack, while securing major media coverage in Forbes, Bloomberg, and Vice. Until 2021, OpenNode’s growth was entirely organic, fueled by SEO, thought leadership, and high-impact brand partnerships. After closing our $220M Series A, I expanded our strategy to include paid advertising, sponsorships, and brand activations, amplifying reach and accelerating adoption. I also led investment sourcing efforts, securing backing from Fidelity, Twitter, and other top investors, further positioning OpenNode for long-term success.

Approach

Approach

Approach

I take a strategic, organic-first approach to growth, leveraging SEO, thought leadership, and brand partnerships to drive adoption and establish market authority. From 2017 to 2021, OpenNode grew without paid marketing, relying on content, media relations, and product-market fit to build demand. Post-Series A, I expanded our efforts to include paid acquisition, sponsorships, and brand activations, enhancing visibility and scaling revenue. By aligning marketing, sales, and product strategy, I helped OpenNode secure enterprise partnerships, attract top investors, and achieve global recognition in the Bitcoin payments ecosystem.


2017 - 2022

Los Angeles, CA