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My work with
As the Product Growth Manager at Breez, I have led comprehensive marketing and sales initiatives to expand our footprint in the cannabis industry. Breez, established in 2015, is dedicated to making the benefits of cannabis accessible to everyone.
I have overseen the launch of new products across various U.S. states, ensuring each release resonates with local markets through tailored site experiences. In California, I integrated digital payment options, including Debit and ACH, into our delivery platform, enhancing customer convenience. Managing over 75 SKUs, I have directed all website redesigns and led both web and product development to maintain a user-centric and innovative brand presence.
My strategy at Breez combines organic and paid marketing efforts to drive brand awareness and product adoption. I have implemented sales incentive programs and budtender education initiatives to boost product sell-through rates. By running menu merchandising ads and localizing our site experience, I ensure that our offerings align with the preferences of diverse markets. This holistic approach has solidified Breez's position as a trusted provider of cannabis products designed for everyday life.
2023 to Present
Los Angeles, CA, USA